GE GREEN SDN BHD (263094-K)

Background

GE GREEN Sdn. Bhd., established in 1993, is a leading supplier of home and luxury built-in kitchen
appliances and high-grade cookware.  It is the sole distributor in Malaysia, Thailand and Singapore
 for Pacific, an established household brand name with strong transnational market presence.  
Often the kitchen brand of choice in the international cities and financial centres like Hong Kong, 
San Francisco, Seattle, New York, Los Angeles, Vancouver, Ottawa, Toronto, Sydney, Melbourne 
and Beijing; Pacific has long held more than 50% of the all-time market share for turbo-system 
cyclonic range hoods sold.  Moreover, Pacific provides Original Equipment Manufacturing (“OEM”) 
to other global brands like Maytag, Jenn Air, Zephyr USA, Rinnai, GE, Whirlpool and Siemens. 
Our products are certified internationally and have garnered numerous awards from renowned
 institutes and organisations such as UL (USA), CSA (Canada), TUV (Germany), ISO 9001 / 9002, 
QAS (Australia), NCS (Taiwan) and CE.

Operating out of its central headquarters in Kota Damansara and reaching out to regional 
distribution centres in Kuala Lumpur, Penang, Johor Bahru and Bangkok, GE GREEN aims
to deliver to its customers a consistent and uncompromising multi-brand experience through 
top-end product offerings for its flagship brands: Pacific, Zephyr, Kazé, Incook, Phi, Pacifica
and Progrill.  A dynamic sales, distribution and procurement organisation, 
GE GREEN boasts complete in-house capabilities and standalone infrastructural strengths
that most of its competitors lack.  With an ever-growing human capital base of more than 
80 persons, GE GREEN strives to provide holistic user solutions through strategic distribution
alliances with our network of dealerships nationwide and valued relationships with our corporate
partners, namely Harvey Norman, Jusco and Best Denki.

Since its establishment, the company has gone from strength to strength to carve a strong
position for itself within the home appliance industry.  GE GREEN has, over the years, 
experienced a rapid infrastructure expansion and business transformation; from being
a pioneer in supplying turbo-system cooker hoods that are especially effective for greasy
and smoky Asian-cooking styles, to paving the way for new technological advances in intelligent
cooking systems such as the turbo Auto Clean cooker hoods, 500ºC pyrolitic Auto Clean ovens
and first-in-the-market ergonomic LCD display panels for range hoods.  GE GREEN has also
successfully widened the scope of its product coverage to encompass new premium offerings
such as European-styled cooker hoods, professional range hoods, high-flame safety hobs,
designer domino hobs, induction hobs, Italian-made ovens, professional barbeque grills,
wine chillers and fine-grade cookware for conventional and induction cooking.

As a testament to our unwavering commitment in delivering the best value to our loyal
customer base, GE GREEN, through customer relationship management and dedicated
after-sales support services, promises customers a “72-hour guaranteed service policy”. 
GE GREEN continues to be unswerving from its vision to consolidate its position as market
leader in home and kitchen solutions via a multi-brand differentiation strategy and its solid
customer service track-record.